Turning Ad-hoc Support Calls into High-Margin MRR
For years, Managed Service Providers have viewed Audio-Visual (AV) systems as a “best-effort” support category. It was the hardware that lived outside the RMM, required specialized cables, and always seemed to fail five minutes before the Board of Directors met.
But the landscape has shifted. With the rise of hybrid work and Microsoft Teams/Zoom Rooms, AV is no longer a peripheral concern- it is a core business utility. For the forward-thinking MSP, this represents a massive opportunity to capture Monthly Recurring Revenue (MRR) that was previously left on the table for niche AV integrators.
Here is your roadmap to successfully selling Managed AV (mAV) services using the AVM360 platform.
- Stop Selling Support, Start Selling Solution
The biggest mistake MSPs make is billing for AV only when it breaks. Instead, frame your offering around uptime assurance.
Clients don’t want to pay for a technician to show up after a meeting is ruined; they want to pay to ensure the meeting starts on time, every time. By using AVM360’s proactive monitoring, you can sell a “Meeting Readiness” SLA where you identify and resolve hardware hangs or disconnected peripherals before the user ever enters the room.
- Leverage the “Single Pane of Glass” Story
Your clients are tired of fragmented support. They don’t want to call an IT company for the network and a separate AV company for the projector.
Position your MSP as the Unified Service Provider. Explain that by integrating AV into your existing IT management framework, you provide:
- Faster Resolution: No more finger-pointing between vendors.
- Vendor Agnostic Oversight: Whether they use Logitech, Crestron, or Poly, AVM360 monitors it all.
- Cohesive Reporting: Provide monthly health reports that show uptime across both IT and AV assets.
- Use Data to Prove ROI (The AVM360 Way)
When pitching to a CFO, use the AVM360 ROI Calculator to demonstrate the cost of “The Failed Meeting.”
- The Math: Calculate the average hourly rate of 10 executives waiting 15 minutes for a screen to turn on.
- The Solution: Show how remote diagnostics reduce expensive “truck rolls” (on-site visits) by up to 40%, lowering their total cost of ownership (TCO).
- Bundle AV into Your Existing Tiers
Don’t make Managed AV a complex add-on. Simplify the sales process by creating an “Enhanced Workspace” tier.
- Standard Tier: Endpoint management + Network.
- Premium Tier: Endpoint + Network + AV/UC Room Monitoring.
By bundling the service, you make it an easy “yes” for existing clients who already trust you with their infrastructure.
- Lead with a “Room Health Audit”
The easiest way to open a door is to show the client what they’re missing. Use a Free Trial of AVM360 to run a 14-day audit on their most troublesome conference rooms. Presenting a report that highlights “invisible” disconnects or firmware lag is a powerful “aha!” moment for any business owner.
Ready to Scale Your Service Catalog?
The technology gap between IT and AV has closed. If you aren’t managing your clients’ AV environments, someone else will.
